The Magic of Thinking BIG

Reading Time: 8 minutes

Here is the excerpt from the book “THE MAGIC OF THINKING BIG”. It’s a wonderful read detailing each of the below with apt examples that will help you to relate to your personal journeys.

  1. Believe you can succeed and you will
  2. Cure yourself of Excusits, the failure diseases
  3. Build confidence and destroy fear
  4. Think big
  5. Think and dream creatively
  6. You are what you think you are
  7. Manage your environment – Go first class
  8. Make your attitudes your allies
  9. Think right toward people
  10. Get action habit
  11. Turn defeat into victory
  12. Use goals to help you grow
  13. Lastly, Think like a leader


  • Think success, don’t think failure
  • Remind yourself regularly that you are better than you think you are
  • Believe big. The size of your success is determined by the size of your belief


  • Health Excusitis
    • Refuse to talk about your health
    • Refuse to worry about your health
    • Be genuinely grateful that your health is as good as it is
    • Remind yourself  often, “Its better to wear out than rust out”
  • Intelligent Excusitis
    • Never underestimate your own intelligence and never overestimate the intelligence of others. Don’t sell yourself short.
    • Remind yourself several times daily, “My attitudes are more important than my intelligence”
    • Remember that ability to think is of much greater value than the ability to memorise facts
  • Age Excusitis
    • Look at your present age positively
    • Compute how much productive time you have left. Life is actually longer than most people think!
    • Invest future time in doing what you really want to do
  • Luck Excusitis
    • Accept the law of cause and effect
    • Don’t be a wishful thinker


  • Action cures fear
    • Isolate your fear. Pin it down. Determine exactly what you are afraid of.
    • Then take action. There is some kind of action for any kind of fear.
    • Inaction – doing nothing about a situation – strengthens fear and destroys confidence
  • To build confidence
    • Deposit only positive thoughts in your memory bank
    • Withdraw only positive thoughts from your memory bank. Simply refuse to recall unpleasant events or situations
  • Put people in proper perspective.  Remember, people are more alike, much more alike, than they are different. Get a balanced view of the other fellow. He is just another human being. And develop an understanding attitude. Many people will bark, but it’s a rare one who bites.
  • Practice doing what conscience tells you is right. This prevents a poisonous guilt complex from developing. Doing what’s right is a very practical rule for success.
  • Confident action produces confident thinking – Be a front seater, practice making eye contact, walk 25% faster, practice speaking up, smile big


  • Don’t sell yourself short. Conquer the crime of self-deprecation. Concentrate on your assets. You’re better than you think you are.
  • Use the big thinker’s vocabulary
    • Use big , positive, cheerful words and phrases to describe how you feel
    • Use bright, cheerful, favourable words and phrases to describe other people
    • Use positive language to encourage others. Use words that promise victory, hope, happiness, pleasure
    • Use positive words to outline plans to others. Avoid words that create unpleasant images of failure, defeat and grief.
  • Stretch your vision. See what can be, not just what is. Practice adding value to things, to people, and to yourself.
  • Get the big view of your job. Think, really think your present job is important. That next promotion depends on how you think towards your present job.
  • Think above trivial things. Focus your attention on big objectives. Before getting involved in a petty matter, ask yourself “Is it really important?”
  • Grow big by thinking big


  • Believe it can be done. When you believe something can be done, your ming will find the ways to do it. Believing a solution paves the way to solution. Eliminate “impossible”, “won’t work”, “can’t do”, “no use trying” from your thinking and speaking vocabularies.
  • Don’t let tradition paralyse your mind. Be receptive to new ideas. Be experimental. Try new approaches, Be progressive in everything you do.
  • Ask yourself daily, “How can I do better?” There is no limit to self-improvement. when you ask yourself, “How can I do better?” sound answers will appear. Try it and see.
  • Ask yourself, “How can I do more?” Capacity is a state of mind. Asking yourself this question puts your ming to work to find intelligent shortcuts. The success combination in business is: do what you do better (improve the quality of your output) and Do more of what you do (increase the quantity of your output).
  • Practice asking and listening. Ask and listen, and you’ll obtain raw material for reaching sound decisions. Remember: Big people monopolise the listening; small people monopolise the talking.
  • Stretch your mind. Get stimulated. Associate with people who can help you think of new ideas, new ways of doing things. Mix with people of different occupational and social interests


  • Look important; it helps you think important. Your appearance talks to you. Be sure it lifts your spirits and builds your confidence. Your appearance talks to others. Make certain it says, “Here is an important person: intelligent, prosperous and dependable”.
  • Think your work is important. This this way, and you will receive mental signals on how to do your job better. Think your work is important, and your subordinates will think their work is important too.
  • Give yourself a pep talk several times daily. Build a “sell-yourself-to-yourself” commercial. Remind yourself at every opportunity that you’re a first-class person.
  • In all of life’s situations, ask yourself, “Is this the way an important person thinks?” Then obey the answer.


  • People who tell you it cannot be done almost always are unsuccessful people, are strictly average or mediocre at best in terms of accomplishment. Be sure you are in the flock that thinks right.
  • Be environment conscious. Just a body diet makes the body, mind diet makes the mind.
  • Make your environment work for you, not against you. Don’t let suppressive forces – the negative, you-can’t-do-it-people make you think defeat.
  • Don’t let small-thinking people hold you back. Jealous people want to see you stumble. Don’t give them that satisfaction.
  • Get your advice from successful people. Your future is important. Never risk it with freelance advisors who are living failures.
  • Get plenty of psychological sunshine. Circulate in new groups. Discover new and stimulating things to do.
  • Throw thought poison out of your environment. Avoid gossip. Talk about people, but stay on the positive side.
  • Go first class in everything you do. You can’t afford to go any other way.


  • Grow the “I am activated” attitude. Results come in proportion to the enthusiasm invested. Three things to do activate yourself are
    • Dig into it deeper. When you find yourself uninterested  in something, dig in and learn more about it. This sets off enthusiasm.
    • Life up everything about you: your smile, your handshake, your talk, even your walk. Act alive.
    • Broadcast good news. No one ever accomplished anything positive telling bad news.
  • Grow the “You are important” attitude. People do more for you when you make them fell important. Remember to do these things.
    • Show appreciation at every opportunity. Make people feel important.
    • Call people by name.
    • Don’t hog glory. Invest instead.
  • Grow the “Service first” attitude, and watch money take care of itself. Make it a rule in everything you do, give people more than they expect to get.


  • Make yourself lighter to lift. Be likeable. Practice being the kind of person people like. This wins their support and puts fuel in your success-building program.
    • Learn to remember names.
    • Be a comfortable person so there is no strain in being with you.
    • Acquire the quality of relaxed easy-going so that things do not ruffle you.
    • Don’t be egotistical. Guard against the impression that you know it all.
    • Cultivate the quality of being interesting so people will get something of value from their association with you.
    • Study to get the “scratchy” elements out of your personality, even those of which you may be unconscious.
    • Sincerely attempt to heal, on an honest basis, every misunderstanding you have had or now have. Drain off your grievances.
    • Practice liking people until you learn to do so genuinely.
    • Never miss an opportunity to say a word of congratulation upon anyone’s achievement, or express sympathy in sorrow or disappointment.
    • Give spiritual strength to people, and they will give genuine affection to you.
  • Take the initiative in building friendships
    • Introduce yourself to others at every opportunity
    • Make sure you get the other person’s name straight
    • Make certain he gets your name straight too
    • Drop a personal note to your new friends you want to get to know better.
    • And last but not least, say pleasant things to strangers
  • Accept human differences and limitations. Don’t expect anyone to be perfect, Remember, the other person has a right to be different. And don’t be a reformer.
  • Tune in Channel P(Positive), the Good Thoughts station. Find qualities you like and admire in a person, not things to dislike. And don’t let others prejudice your thinking about a third person. Think positive thoughts toward people, and get positive results.
  • Practice conversation generosity. Be like successful people. Encourage others to talk. Let the other person talk to you about his views, his opinions, his accomplishments. Conversation generosity helps you learn more about people.
  • Practice courtesy all the time. It makes other people feel better. It makes you feel better too.
  • Don’t blame others when you receive a setback. Remember, how you think when you lose determines how long it will be until you win.


  • Be an Activationist. Be someone who does things. Be a doer, not a don’t-er.
  • Don’t wait until conditions are perfect. They never will be. Expect future obstacles and difficulties and solve them as they arise.
  • Remember, ideas alone won’t bring success. Ideas have value only when you act upon them.
  • Use action to cure fear and gain confidence. Do what you fear, and fear disappears. Just try it and see.
  • Start your mental engine mechanically Don’t wait for the spirit to move you. Take action, dig in, and you move the spirit.
  • Think in terms of now. Tomorrow, next week, later, and similar words often are synonymous with the failure word, never. Be an “I am starting right now” kind of person.
  • Get down to business – pronto. Don’t waste time getting ready to act. Start acting instead.
  • Seize the initiative. Be a crusader. Pick up the ball and run. Be a volunteer. Show that you have the ability and ambition to do.
  • Get in gear and go!


The difference between success and failure is found in one’s attitudes toward setbacks, handicaps, discouragements, and other disappointing situations.

  • Study setbacks and pave your way to success. When you lose, learn and then go on to win next time.
  • Have the courage to be your own constructive critic. Seek your own faults and weaknesses and then correct them. This makes you a professional.
  • Stop blaming luck. Research each setback. Find out what went wrong. Remember, blaming luck never got anyone where they wanted to go.
  • Tell yourself, “There IS a way”. Blend persistence with experimentation. Stay with your goal but don’t beat your head against a stone wall. Try new approaches. Experiment.
  • Remember, there is a good side in every situation. Find it. See the good side and whip discouragement.


A goal is more than a dream; it’s a dream being acted upon.

  • Get a clear fix on where you want to go. Create an image of yourself ten years from now.
  • Write out your ten year plan. Your life is too important to be left to chance. Put down on paper what you want to accomplish in your work, your home, and your social departments.
  • Five weapons are used to commit success suicide. Self-deprecation, security-itis, Competition, Parental dictation and Family responsibility. Destroy them. They’re dangerous.
  • Surrender yourself to your desires. Set goals to get more energy. Set goals to get things done. Set goals and discover the real enjoyment of living.
  • Let your major goal be you automatic pilot. When you let you goal absorb you, you’ll find yourself making the right decisions to reach your goal.
  • Achieve your goal one step at a time. Regard each task you perform, regardless of how small it may seem, as a step toward your goal.
  • Build thirty-day goals. Day-by-day effort pays off.
  • Take detours in your stride. A detour simply means another route. It should never mean surrendering your goal.
  • Invest in yourself. Purchase those things that build mental power and efficiency. Invest in education. Invest in idea starters.


To be a more effective leader, put these four leadership principles to work:

  • Trade minds with the people you want to influence. It’s easy to get others to do what you want them to do if you’ll see things through their eyes. Ask yourself this question before you act: “What would I think of this if I exchanged places with the other person?”
  • Apply the “Be Human” rule in your dealings with others. Ask, “What is the human way to handle this?” In everything you do, show that you put other people first. Just give other people the kind of treatment you like to receive. You’ll be rewarded.
  • Think progress, believe in progress, push for progress. Think improvement in everything you do. Think high standards in everything you do. Over a period of time subordinates tend to become carbon copies of their chief. Be sure the master copy is worth duplicating. Make this a personal resolution: ‘At home, at work, in community life, if its progress I’m for it.”
  • Take time out to confer with yourself and tap your supreme thinking power. Managed solitude pays off. Use it to release your creative power. Use it to find solutions to personal and business problems. So spend some time alone every day just for thinking. Use the thinking technique all great leaders use: confer with yourself.

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